Nigeria will be represented by CKay, Omah Lay, P.Priime, and Telz in the #YouTubeBlackVoices Music Class of 2022.
Eight African artists have been invited to participate in a program that will showcase and foster Black artistry around the world.
The #YouTubeBlackVoices Music Class of 2022 will include 54 musicians, songwriters, and producers, according to YouTube. Eight African performers from Nigeria, South Africa, and Kenya are among the acts from Australia, Brazil, Canada, the United States, and the United Kingdom.
The #YouTubeBlackVoices Music Class of 2022, supported by the #YouTube Black Voices Fund, is a development initiative meant to actively support and mentor Black musicians, composers, and producers throughout the world. Youtube’s continued and expanded attempts to assist Black musicians on the platform are demonstrated by the addition of songwriters and producers to the 2022 class.
The class will be divided into two streams, one for artists and one for songwriters and producers, with the goal of providing resources for up-and-coming Black musicians, songwriters, and producers to flourish on YouTube.
Each class member will have a devoted partner, as well as seed money.
cash to invest in the growth of their channels, as well as opportunities to take part in training and networking programs centered on production, audience interaction, and well-being.
They will also have opportunities to expand their catalogs and collaborate with other global artists, songwriters, and producers who have been selected to participate in the program over the next six months.
“African music is taking the entire globe by storm, and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and foster African artistry and help composers, producers, and performers share their skill with global audiences,” says YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo.
“Black culture is vast and ever-changing, and YouTube Music is dedicated to honoring it via music,” she says.